Gavin Bridge Senior Media AnalystLinear free ad-supported streaming TV (FAST) is booming. Four new services have been, or will be, introduced since 2019.
Big media giants ViacomCBS and Comcast have bought Pluto TV and Xumo, respectively, and Comcast is also launching Peacock which features a FAST element.
The audience is also growing: Pluto added 10.4 million monthly viewers over 2019, with an additional 1.8 million added in Q1 2020, and Xumo increased by 4.5 million monthly users, with services reporting boosts in the early stages of the Coronavirus pandemic.When Peacock hits the market, there will be over 550 available channels to watch via FAST services.
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