Todd Spangler NY Digital EditorRed pill or blue pill?Warner Bros. is launching the sale of 100,000 nonfungible tokens (NFTs) of “Matrix”-inspired avatars later this month.
The studio is pairing the hype over NFTs with the upcoming release of “The Matrix Resurrections” aiming to gin up excitement for the long-awaited fourth movie in the popular sci-fi franchise — and also potentially landing a $5 million windfall over the sale of the digital-collectible NFTs.It’s a natural tie-up that will put fans in the virtual world of “The Matrix,” through what the studio claims is the largest “PFP” (profile picture) NFT drop ever with the 100,000 unique avatars available for purchase.
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