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Warner Bros. Entertainment Inc. (commonly known as Warner Bros. and abbreviated as WB), is an American diversified multinational mass media and entertainment conglomerate headquartered at the Warner Bros. Studios complex in Burbank, California, and a division of AT&T's WarnerMedia. Founded in 1923 by brothers Harry, Albert, Sam, and Jack Warner, the company established itself as a leader in the American film industry before diversifying into animation, television, and video games, and is one of the "Big Five" major American film studios, as well as a member of the Motion Picture Association (MPA).
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‘The Matrix Resurrections’ Avatar NFTs to Go on Sale for $50 Each Ahead of Movie Premiere

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variety.com

Todd Spangler NY Digital EditorRed pill or blue pill?Warner Bros. is launching the sale of 100,000 nonfungible tokens (NFTs) of “Matrix”-inspired avatars later this month.

The studio is pairing the hype over NFTs with the upcoming release of “The Matrix Resurrections” aiming to gin up excitement for the long-awaited fourth movie in the popular sci-fi franchise — and also potentially landing a $5 million windfall over the sale of the digital-collectible NFTs.It’s a natural tie-up that will put fans in the virtual world of “The Matrix,” through what the studio claims is the largest “PFP” (profile picture) NFT drop ever with the 100,000 unique avatars available for purchase.

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