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Michael Schneider
‘The Marvelous Mrs. Maisel’ Gets a ‘Maisel Monday’ Push from Amazon for Emmy Campaign (EXCLUSIVE)
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variety.comBy Michael Schneider Variety Editor at Large Last year, Amazon Prime Video promoted its Emmy-winning comedy “The Marvelous Mrs.
Maisel” with a “Maisel Day.” This year, they’re giving “Maisel” its own day of the week. As part of the show’s Emmy For Your Consideration push, Amazon will launch a “Maisel Mondays” campaign for eight weeks to highlight the show’s third season.
With stay-at-home orders in effect, there will be no discounted gas or sandwiches this yar. Instead, it will be a weekly Amazon Live and Twitter Watch party. “Maisel” cast and crew will post on Twitter along with fans as they watch a specific episode.
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