The Bar Is Open: Abrams Media Opens New Sites Devoted to Tequila, Rum, Gin
variety.comBrian Steinberg Senior TV Editor Dan Abrams wants to expand the offerings at the bar. After launching Whiskey Raiders, a digital outlet devoted to the review and discussion of whiskey and bourbon, in late 2020, the entrepreneur’s Abrams Media wants to do the same for tequila, rum and gin.
The company has launched Tequila Raiders, Rum Raiders and Gin Raiders, each devoted to offering online resources and content around each spirit — creating a large database of liquor reviews.
Just as Whiskey Raiders does, the new sites will aggregate individual reviews from respected outlets across the internet and use a proprietary algorithm to assign one average score for each bottle.
In addition to reviews, the sites will also provide news and lifestyle coverage on tequila, rum and gin. “We always knew that we wanted to expand to other liquor verticals,” said Abrams, in a prepared statement. “After seeing the success of Whiskey Raiders, tequila, rum and gin seemed like the obvious next step.
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