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Telemundo Aims to Widen NBCUniversal’s E-Commerce Efforts

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variety.com

Brian Steinberg Senior TV EditorWatching TV and going to the mall were once separate experiences. But NBCUniversal continues to work to combine them.The Comcast-owned media conglomerate is moving forward with its efforts to give TV viewers the chance to shop while they watch their favorite programs, bringing a technology it calls ShoppableTV to its Telemundo Spanish-language broadcasting operations.

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