Kim Kardashian celebrates 'beauty icon' Gwen Stefani as singer launches new make-up brand

hellomagazine.com:

Kim Kardashian has celebrated 'beauty icon' Gwen Stefani, praising her for the launch of her new make-up brand, GXVE.MORE: Gwen Stefani launches debut makeup brand GXVEKim shared a video posted by her "bestie" Allison Stratter - a brand strategist who worked on Gwen's campaign - which promoted the new products, and Kim was quick to praise the pair, commending Allison for "how hard" she worked on the campaign and Gwen for the launch, sharing how she "couldn't wait" to try it.WATCH: Gwen Stefani stuns as she unveils debut cosmetics lineGwen then shared the post and thanked the reality star, adding a series of kissing emojis.The 52-year-old singer made sure she looked the part for her big reveal, wowing in multiple head-turning outfits, including a netted dress that featured a daring thigh-split for a number of promotional videos.MORE: Gwen Stefani fans can't believe their eyes with stunning childhood photosMORE: Gwen Stefani shares glimpse of incredible party celebrating latest family milestonePosting a video on Instagram of herself modeling the collection, Gwen was her own best advertisement as she wowed with her signature bold red lip and winged eyeliner."Before the music, it was makeup.

Bold color. Formulated clean. Highly pigmented makeup. Elevated classics. Performance that won't miss a beat. Me, you, yours," the tagline on the clip read.

Gwen thanked Kim for her wordsCaptioning the post, Gwen shared her excitement over the launch, writing: "So excited to FINALLY share GXVE with you!!!