valued at £1. 5 billion in 2020 and has been predicted to grow by a further £2. 8 billion by 2024. For the fashion-conscious and practical-averse, don’t look away yet, as high fashion has in fact made a point of channeling Countryfile-flair.
Bottega Veneta paired highlighter-hued puddle boots with high-octane sequins and fabulous fringing at its autumn/winter 2020 show, while New York Fashion Week stalwart Sandy Liang has made fleecy pullovers her trademark.
Indeed, sales of Moncler, Canada Goose, and Mackage, all purveyors of puffer coats, spiked 30 per cent at Selfridges in 2020 compared to 2019.
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