Marvel Drops ‘Daredevil: Born Again’ and ‘Ironheart’ Trailers at Disney Upfront as Bob Iger and ‘The Bear’ Season 3 Also Stir Up Buzz
Jennifer Maas TV Business Writer The theme of Disney‘s 2024 upfront presentation to advertisers Tuesday was “connections” — and not just because of the running bit started by “Deadpool” star Ryan Reynolds and “It’s Always Sunny in Philadelphia” star Rob McElhenney, which involved their constant replaying of a five-second ad spot that said “Connections!” with a Disneyified logo and voiceover. No, the symbol of unity across Disney’s brands was made up of a slew of announcements from Marvel, and about such other high-wattage projects as “Star Wars,” “The Bear,” “Only Murders in the Building,” the “Wizards of Waverly Place” sequel series, “9-1-1,” Ryan Murphy’s new slate of FX titles and more franchises with intersecting talent. Disney kicked off the event when Oscar-winning “Poor Things” star Emma Stone introduced the Mouse House’s big boss, Bob Iger — a job like that would traditionally go to a top ABC star.