By Variety Staff Follow Us on Twitter Swae Lee, Ari Lennox, Haim, Mahalia, Raja Kumari, G Flip and Se So Neon will perform and Grateful Dead cofounder Bob Weir will be interviewed on Levi’s annual “501 Day” — taking place May 20 (today) via livestream starting at 10 a.m.
ET/ 7 a.m. PT. Along with the performances, the day will also include conversations, “DIY denim personalization sessions” with in-house tailors, and a peek into the Levi’s archives chronicling the history of the 501 blue
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