Streaming audio giant Spotify said fourth quarter podcast consumption nearly doubled, premium subscribers hit 155 million and monthly active users jumped 27% to 345 million in the fourth quarter of 2020 — helping drive a 17% increase in revenue.Premium subs were up from 144 in the third quarter and 124 the year before.In an investor letter and conference call, CEO Daniel Ek said the company had 2.2 million podcasts on its platform at year end, up from 1.9 million in the prior quarter.
Some 25% of monthly active users engaged with podcast content in the quarter and Ek noted an “increasing conviction in the causal relationship between the growth in podcast consumption driving higher LTV and retention among our user base.”He gave a shout out
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