Also Read: Bret Easton Ellis and Irvine Welsh Are Developing a Drama Series Based on American Tabloids“The new feature allows select creators to bring both audio and video content to Spotify, enabling them to connect more meaningfully with their listeners, expand viewership, and deepen audience engagement,” Spotify said in a statement Tuesday.YouTube already offers this capability, and podcast creators have long been using it as a way to court fringe listeners who are new to the audio-only medium but interested in content.Spotify recently paid $100 million to exclusively sign Joe Rogan, and may plan to use this technology to allow Rogan to continue broadcasting video versions of his podcast — which he currently does on YouTube to the tune.
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