Is Spotify Making A Play For Howard Stern? CEO Daniel Ek On Why Creators Should Choose It Over SiriusXM
deadline.comJill Goldsmith Co-Business EditorSpotify founder-CEO Daniel Ek made a three-pronged pitch Wednesday to Howard Stern, the massively popular host whose multi-year contract with satellite broadcaster SiriusXM expires at year end.Asked why Stern might prefer Spotify to SiriusXM, Ek said, “I can’t really speak to Howard Stern specifically” but then expatiated on the “more and more great creators around the world that are turning to streaming service Spotify” for its scale, global reach and interactive opportunities.
He was speaking on a conference call to discuss the streaming giant’s second-quarter earnings.“Because this is an interactive medium, it allows them to better connect with their audience, seeing the data, seeing how they are engaging.
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