Natalie Oganesyan editorWhether through bubbles, frequent testing or outdoor workouts, sports leagues have largely adapted to the challenge of bringing sports back to viewers.
Now, industry leaders are pivoting toward bringing viewers back to sports, both virtually and in-person when it is safe to do so.The final episode of Variety’s Rebooting the Entertainment Industry series, sponsored by PwC and Ad Council, Sports Leadership Vision During COVID-19, was moderated by Jay Tucker from the Center for Management of Enterprise in Media, Entertainment and Sports (MEMES) at UCLA’s Anderson School of Management.
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