The Spice Girls have signed a deal with Universal Music’s merch business Bravado to hawk all sorts of stuff around the 25th anniversary of the group’s debut album ‘Spice’.The multi-year deal will see Bravado rep the band’s brand for merchandising, direct-to-consumer products and campaigns, and lots of super fun brand and retail licensing nonsense.“We are so excited to be working with Bravado again, especially in this our 25th anniversary year, and are looking forward to collaborating with the team”, say the Spice Girls in perfect unison.Bravado’s VP A&R & Brand Management, Rachel Redfearn, adds: “The Spice Girls’ impact on popular culture cannot be over-estimated.
Read more on completemusicupdate.com
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