CAA Acquires Full Ownership of CAA-GBG Global Brand Management Group
Wilson Chapman editorCAA-GBG Global Brand Management Group, one of the leading brand management agencies in the world, will now be under the full ownership of CAA, the company announced on Wednesday.Prior to this transaction, CAA-GBG was a joint operation between CAA and holding company Global Brands Group, which filed for bankruptcy last July. The two companies founded the venture in 2016, and since then it has grown into a premier business for brand management, handling programs for Budweiser, Coca-Cola, The Cheesecake Factory, Formula One, Jaguar Land Rover, the Bob Marley Estate, Minecraft, Netflix, Playboy, Red Bull Racing, Riot Games, Skechers and many others.According to CAA, the management group will immediately be renamed CAA Brand Management, and will be folded into the daily operations of the agency.