SoundCloud today announced a series of initiatives designed to help creators get their music heard on the platform, including what it describes as a $15 million investment in promotional support and its “artist accelerator program.” “As the coronavirus crisis has unfolded, we’ve seen a global outpouring of tracks on SoundCloud,” CEO Kerry Trainor wrote in a post on the site, “with a 50% surge in creators uploading in the past month alone.
But behind this creative response, we know there continues to be financial loss and uncertainty for our creator community. “Today, we’re accelerating a series of new initiatives and over $15M in direct investment to support creators on SoundCloud during this difficult time.” He then lays out the programs:
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