Dade Hayes Finance EditorSnapchat parent Snap Inc. has announced multi-year programming renewals with the NFL, NBA and several major media companies, set a new slate of originals and unveiled a new camera and augmented reality tools.The raft of announcements came as Snap presented its second partner summit Thursday.
Originally slated for April, it was pushed back due to the effects of COVID-19, and was dropped online in virtual, on-demand form, with CEO Evan Spiegel and other executives speaking in front of a green screen.Snapchat’s popular Discover video platform, which was first introduced in 2015, has been embraced by several traditional players eager to reach the social platform’s coveted youth audience.
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