Sainsbury's deny The Greatest Showman director is returning to create 2022 Christmas ad

msn.com:

The Greatest Showman director Michael Gracey is returning to create this year’s Christmas advert, having done so in 2018. The acclaimed Australian filmmaker, who is best known for directing the musical featuring Hugh Jackman, was rumoured to have been hired to helm the supermarket chain’s festive commercial, with an insider spilling that it will ‘tug at people’s heartstrings. ’A source had shared: ‘Michael has some magical ideas for the Sainsbury’sadvert.

It’s going to tug at people’s heartstrings. ‘He has been casting for a diverse range of characters, including amulti-racial teenager who will have the starring role. ’Sainsbury’s Christmas ads have long touched viewer’s hearts, but this year the supermarket chain reportedly hoped, according to the source, that Michael would give them an edge over the festive season.

The insider continued to The Sun newspaper’s Bizarre column: ‘Michaelthinks he has what it takes to win the top prize for them again and willbe pushing a message of love and kindness in their advert. ‘He is one of the best directors in the business and everyone working onthe ad thinks they have something really special on their hands. ’However, a spokesperson for Sainsbury’s has denied the rumours to Metro.

co. uk, pointing out that Michael directed their 2018 advert: The Big Night. ‘That was the heart of what I could bring for my first documentary –what is the most powerful story to tell?’Michael also directed Robbie Williams’ biopic Better Man, and previously shared that he spent several hours speaking to the Angels singer to get a feel for the direction of the biographical movie.