Roku is expanding its original series line-up.On Tuesday, as part of its newfronts presentation to advertisers, Roku announced it had inked co-production deals with Marquee Brands and Milk Street Studios to develop seven brand new original series.
The shows will star Martha Stewart, Emeril Lagasse and Christopher Kimball and be available to watch on The Roku Channel.“Martha Cooks,” is the first of three shows being developed with Stewart via Marquee Brands.
In the series, she’ll cook 100 of her favorite recipes. The show will see her work with world renowned chefs as well as friends, right from her home kitchen. “Martha Holidays,” the second show’s working title, will see Stewart share her secrets for a “successful and joyous holiday season,” per Roku. “Martha Gardens,” the third show, will see Stewart sharing tips, tricks and tools for gardeners of all skill levels.
The series will span a year and be set around Stewart’s own 153-are farm.“I am so excited to bring new and engaging content and beloved episodes created by me and my team from throughout the years to the Roku audience,” Stewart said in a statement.“We are thrilled to bring our viewers this standout content from culinary and cultural powerhouses Martha Stewart, Emeril Lagasse and Chris Kimball – for free,” Roku programming VP Rob Holmes said in a statement. “The Roku Channel’s impressive reach, incredibly engaged userbase and successful monetization model continues to make it an attractive destination for content partners and established talent to elevate their programming and connect with streaming audiences at scale.
Read more on thewrap.com
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