Reese Witherspoon‘s fashion brand Draper James launched a giveaway two weeks ago to donate free dresses to teachers.
The response overwhelmed the company though. “Dear Teachers: We want to say thank you. During quarantine, we see you working harder than ever to educate our children.
To show our gratitude, Draper James would like to give teachers a free dress,” the company announced on April 2. Draper James only intended on giving away 250 dresses, but the giveaway received national coverage and “almost one million applications” were received by the deadline, according to The New York Times. “We felt like we moved too quickly and didn’t anticipate the volume of the response,” Draper James exec Marissa Cooley told the outlet. “We were
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