Private equity firm RedBird Capital Partners and private markets investment outfit StepStone Group have acquired a majority stake in Talent Systems, a key player in the casting business.Based in LA, Talent Systems has casting software and operates a talent marketplace for the entertainment industry.
It was formed by Co-CEOs Rafi Gordon and Alex Amin. As of 2021, it had more than 50,000 projects under management and facilitated more than 2 million auditions in film, television, commercials, theater and digital productions.Financial terms were not disclosed.
Last year, Talent Systems itself swung a significant pair of deals, acquiring reality casting platform ETribez and production crew network Staff Me Up.
Also in the Talent Systems portfolio are Casting Networks, Spotlight, Cast It Systems and Casting Frontier.RedBird partner Andy Gordon described Talent Systems as “a platform that offers efficiencies to a media and entertainment ecosystem managing a massive increase in supply and demand of content creation.”Given RedBird’s investment experience and relationships in the entertainment industry, he added, “together we have an opportunity to continue to scale their business when it is needed most.
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