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Reality Week: Wheelhouse Plots Plan To Turn Social Media Influencers Into Streaming Reality Stars & Create The Next ‘Housewives’-Style Franchise

deadline.com

How do you turn the latest crop of social media influencers – many with tens of millions of followers – into traditional television stars?

That’s been the question that networks and producers have been asking for years.It’s also the question that Wheelhouse Entertainment, the business created by Leftfield Entertainment founder Brent Montgomery, thinks it has found the answer to via its recently launched digital DNA division.The unit, overseen by Wheelhouse Chief Strategy Officer and Montgomery lieutenant Ed Simpson, is working with a slew of social media stars such as the kids behind Los Angeles’ Hype House, David Dobrik and beauty influencer Nikita Dragun.It is working with these youngsters to build businesses outside of their phones and

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