variety.com
Jeffrey Katzenberg
Canada
Jeffrey Katzenberg
Canada
Quibi App Downloads on Launch Day Were 7.5% of Disney Plus’ Booming Debut
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variety.com
variety.comBy Todd Spangler NY Digital Editor Quibi’s first-day app downloads hit around 300,000, coming after months of steady hype surrounding Jeffrey Katzenberg’s ambitious mobile-only streaming service.
That’s according to preliminary estimates from mobile-analytics firm Sensor Tower. Currently, as of Tuesday morning, Quibi ranks as the No.
3 top free app overall on Apple’s App Store in the U.S. (following Zoom and TikTok). Compared with the bow of Disney Plus, Quibi had a much smaller jump out of the gate: On Nov.
12, 2019, the Mouse House’s streaming app notched approximately 4 million installs in the U.S. and Canada. That puts Quibi’s Day One download total at 7.5% of Disney Plus for the same territories, per Sensor Tower.
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