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Quibi Tops 1 Million Downloads in First Week, in Debut Muted by Coronavirus

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variety.com

By Todd Spangler NY Digital Editor Quibi, the mobile-only streaming service from Jeffrey Katzenberg, surpassed 1 million installations within the first week of launch.

According to analysts, the big-budget, short-form video streamer has had a relatively tepid reception in part because of the coronavirus pandemic.

As of Sunday, April 12, the Quibi app had been downloaded and installed 1.15 million times, according to research firm Apptopia.

The service launched with a 90-day free trial. Downloads have been fairly evenly split between iOS and Android devices, with about 87% of the installs from the U.S.

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