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Jeffrey Katzenberg
Meg Whitman
Dade Hayes
Quibi Posts Select Episodes Free On YouTube
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deadline.com
deadline.comBy Dade Hayes Finance Editor Quibi, the well-funded streaming startup launched in April and led by Jeffrey Katzenberg and Meg Whitman, has posted select episodes for free viewing on YouTube.
The move is the latest by the mobile-focused service to adapt to the market conditions at launch, which are not what anyone expected.
The company has offered a 90-day free trial and also has ramped up efforts to create a way for some users to stream programming via their connected TV for a more lean-back experience suited to the COVID-19 moment.
Quibi had initially been purely focused on mobile, with its short-form episodes (aka “quick bites”) appealing to young, on-the-go viewers.
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