T-Mobile is giving Jeffrey Katzenberg and Meg Whitman’s Quibi a boost in its bid to lure subscribers, announcing Wednesday that some wireless customers will get a free one-year membership to the mobile-first video service.
The deal, first struck in October, means that people signed up for T-Mobile’s family plans won’t have to pay the standard $5-per-month fee for Quibi’s base ad-supported subscription.
To sweeten the incentive, customers who sign up via the rewards app T-Mobile Tuesdays will have early access to three episodes of the Jennifer Lopez-produced unscripted series Thanks A Million. "We saw this as a no brainer," Sarah Osmer, vp of customer and business management for T-Mobile, tells THR, noting that 61 percent of T-Mobile’s.
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