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Jeffrey Katzenberg
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Quibi Downloaded Over 300,000 Times On Day One In The U.S. And Canada (Versus 4 Million Installs For Disney+ At Launch)
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deadline.comBy Jill Goldsmith Mobile analytics group Sensor Tower says its preliminary data shows new streaming service Quibi was installed by 300,000 users on its lauch day Monday The firm showed that compared with 4 million installs for Disney+ when it first became available last November 12.
Jeffrey Katzenberg, founder of the short-form service, said in June that the company would spend $470 million on its marketing campaign in its first year.
Quibi is offering a 90-day free trial. As of Tuesday morning, Quibi ranks as the No. 3 top free app on Apple’s App Store in the U.S. (following Zoom and TikTok).
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