Former President Barack Obama made an anticipated appearance over the weekend on LeBron James’ HBO show The Shop, where he congratulated the star on his recent NBA championship, but then the pair had a discussion to underscore the importance of this election.
While Obama’s appearance in the homestretch of the campaign could be seen as part of the traditional get out and vote push by celebrities, it’s also part of a movement to engage Black men, considered a key demographic by both Democrats and Republicans — a fact further emphasized by the attention being paid to Black male celebrities who have entered the political fray.
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