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Peter Naylor Exits as Hulu’s Head of Ad Sales to Join Snap

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variety.com
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By Todd Spangler NY Digital Editor Advertising veteran Peter Naylor, after more than six years at Hulu, is departing the Disney-controlled streamer to join Snap in a newly created role.

Snap on Thursday announced that Naylor will join the company as VP, Americas, in early May, overseeing Snapchat’s business in U.S., Canada and Mexico.

He will be based in Snap’s New York office, reporting to chief business officer Jeremi Gorman, who joined in 2018 after serving as Amazon’s head of ad sales.

Naylor previously served as SVP and head of advertising sales at Hulu. During his tenure, he expanded Hulu’s offerings for brands by introducing interactive ad units and alternate ad solutions, including industry firsts like “pause” and “binge”

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