Bob Bakish president innovations ViacomCBS Bob Bakish

John Halley Named President of Paramount Advertising, Jo Ann Ross Shifts to Advisory Role as Chairman

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thewrap.com

Paramount Global is making moves in its advertising division. Jo Ann Ross, a 30 year veteran of the company, has been named chairman of Paramount advertising – an advisory role, with John Halley assuming her previous role as President in the division.

As part of Halley’s new role, he will report to Bob Bakish, president and chief executive officer of Paramount.“Jo Ann is a true trailblazer in our industry and a dominant force behind the success of CBS, ViacomCBS, and now Paramount Global,” Bakish said in a statement. “As the world of entertainment has evolved, Jo Ann has been on the forefront of advertising innovations that have been instrumental to establishing Paramount as a trusted partner and must-buy for advertisers everywhere.

Her talent and passion for this business is only matched by her exceptional ability to lead through change, building talented teams and enduring client relationships throughout her illustrious career.

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