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Gene Maddaus-Senior Richard Montanez Los Angeles reports strain Love Gene Maddaus-Senior Richard Montanez Los Angeles

PepsiCo Defends Richard Montañez, Claims Earlier Statements Were ‘Misconstrued’

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variety.com
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Gene Maddaus Senior Media WriterPepsiCo issued a lengthy new statement on the Flamin’ Hot Cheetos controversy on Friday, in which the company expressed support for Richard Montañez, the former Frito-Lay executive whose claims to have invented the snack were debunked by the Los Angeles Times.The new statement comes as Eva Longoria is preparing to direct “Flamin’ Hot,” a biopic based on Montañez’s life, which is set to go into production this summer.

The movie tells the inspiring story of a Frito-Lay janitor whose bold idea for a spicy snack took the world by storm.The Times’ report concluded that Montañez worked on other products in the “Flamin’ Hot” line, but that Flamin’ Hot Cheetos were actually invented years before by a separate team..

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