‘Flamin’ Hot’ Screenwriter Defends Cheetos Movie: ‘Enough of the Story Is True’
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variety.comGene Maddaus Senior Media WriterThe screenwriter of an upcoming film about Flamin’ Hot Cheetos defended the project on Tuesday, after a Los Angeles Times report challenged the central character’s claim to have invented the snack product.Lewis Colick argued that Richard Montañez, the hero of “Flamin’ Hot,” still has an inspiring story to tell of rising through the corporate ranks at Frito-Lay.“I think enough of the story is true,” Colick said. “The heart and soul and spirit of the story is true.
He is a guy who should remain the face of Flamin’ Hot Cheetos.”Montañez has been claiming credit for Flamin’ Hot Cheetos for years, in books, interviews and motivational speeches.
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