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Nielsen Lands Disney And Media Agency Magna As Participants In First Part Of New Cross-Platform Measurement System Launching In Late 2022

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Nielsen has secured the participation of Disney and media agency Magna in the first offering to be part of its forthcoming cross-platform measurement system Nielsen One.The company long known for its traditional TV ratings is getting set to roll out the new system by the end of 2022.

In early January, during CES in Las Vegas, Nielsen One Alpha will be unveiled. The tool is aimed at “de-duplicating” ad data, a term used in TV and streaming advertising that stems from the online world.

It essentially refers to keeping multiple marketing channels from being credited as the source of a conversion of a viewer to a purchaser.Alpha is the first iteration of Nielsen One, which will evolve with various additions, tweaks and enhancements leading up

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