Al Michaels, considered the dean of NFL announcers, will helm Prime Video’s exclusive Thursday Night Football broadcasts this fall, alongside ESPN’s Kirk Herbstreit.Amazon made the news official today, though it has been in the wind (at least the Michaels part) for months.
The tech giant will kick off its 11-year rights deal on September 15, the first time a streaming platform will have a weekly NFL exclusive.
While the company has not confirmed the price it paid for rights, numerous reports have pegged it at $1 billion a year. The weekly showcase will add rocket fuel to Amazon’s burgeoning efforts to scale its video advertising business, across Prime Video, IMDb TV and Twitch.Michaels had a lengthy run at NBC with Sunday Night Football and before that was known for his time at ABC, which encompassed Monday Night Football as well as baseball.
His iconic call of the 1980 U.S. men’s hockey upset over the USSR — “Do you believe in miracles? Yes!” – came during ABC’s coverage of the Lake Placid Olympics.Herbsreit is ESPN’s No.
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