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New York Cinema Owners “Ecstatic” At State Reopening, Scramble To Staff Up, Hope Manhattan Follows Fast

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Jill Goldsmith Co-Business EditorExhibitors in New York State are speed dialing former staffers and bookers after a surprise weekend announcement by Gov.

Andrew Cuomo that long-shuttered cinemas can reopen Friday under guidelines expected early this week.Joseph Masher, president of NATO New York and CEO of family-owned Bowtie Cinemas, anticipates the long-awaited state playbook will pretty much echo CinemaSafe protocols the industry has adopted across the rest of the country and been explaining ad nauseam to state officials for months with no apparent luck – until Saturday.

The governor announced most movie theaters outside of New York City can reopen at 25% capacity, or up to 50 people per screen, on Oct.

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