Netflix Turns 25, Cues Up Nostalgia Reel For Its Red-Envelope Days
deadline.comAfter a decade-plus of having the streaming field virtually to itself, Netflix now faces historic levels of competition. Disney and other media and tech rivals have narrowed the gap, making for a rocky 2022 marked by subscriber and stock price declines.Yet Netflix has one thing its competitors will never have, and that’s the status of O.G.
The company, which celebrates the 25th anniversary of its incorporation today, transformed the media business, consumer entertainment and culture at large.
Not for nothing has the company’s name become a verb.As it touts the anniversary, Netflix has released a commemorative trailer (watch it above) and blog post, and promises to share nostalgic photos and other memories from the company’s DVD-by-mail origins across social media throughout the day.In that throwback spirit, Deadline offers the following excerpt about Netflix’s origins from Binge Times, a book co-written by this reporter and Dawn Chmielewski.
It was published last April by William Morrow.**Before founding Netflix, Reed Hastings was CEO of a software company called Pure Atria, which bought a firm called Integrity QA, where Marc Randolph was a co-founder.
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