J. Kim Murphy administratorNew reports suggest that Netflix manipulated its own search and recommendations algorithm to help mitigate public backlash in September 2020, suppressing the outreach of the film “Cuties” on the platform after promotional material for the title, deemed inappropriate, sparked a massive wave of criticism against the streamer.Internal documents obtained and reviewed by The Verge suggest that Netflix fielded the backlash of “Cuties” by “suppress[ing] promotion and related searching queries.” The report details how the company removed “Cuties” from categories like “coming soon,” “more like this” and “popular searches.” The streamer also excluded the film from appearing in searches for the phrase “cute.”Additionally,.
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