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Netflix Head of Consumer Research Zoe Friend Joins MarketCast

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variety.com
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Todd Spangler NY Digital EditorZoë Friend is leaving Netflix after more than five years to join entertainment research firm MarketCast as corporate senior VP of custom research and insights.In the new role, Friend will lead MarketCast’s custom research practice across all of its business segments for media, sports and brand clients.Most recently, Friend was Netflix’s VP of consumer insights, where she grew the streamer’s content and marketing research team to more than 40 staffers.

Friend was part of co-CEO Reed Hastings’ senior leadership team, responsible for consumer research that helped inform Netflix’s multibillion-dollar budget for original series and movies.Prior to joining Netflix in 2015, Friend was senior VP of research and.

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