Todd Spangler NY Digital Editor Netflix is just over a year into its active push into games — and it’s doubling down on the strategy.
Netflix’s VP of games Mike Verdu, speaking at the TechCrunch Disrupt 2022 conference Tuesday, announced that the streamer was “seriously exploring” introducing a cloud gaming offering to be able to extend its catalog of games to be playable on TVs and PCs. “We’re going to approach this the same way we did with mobile, which is start small, be humble, be thoughtful, and then build out,” he said at the event. “But it is a step we think we should take to meet members where they are, on the devices where they consume Netflix.” Verdu, a former exec at Electronic Arts, Facebook and Zynga who joined Netflix last year, also revealed that the company plans to build a new studio in Southern California.
He said Chacko Sonny, the former Activision Blizzard executive producer behind “Overwatch” who previously oversaw development of “God of War” at Sony Interactive Entertainment’s Santa Monica Studio, is bringing his next game project to Netflix. “We are building a team around him and looking to him to reinvent what games can be” on Netflix, said Verdu.
A Netflix rep confirmed the plans but had no further additional info. In announcing Q3 earnings Tuesday, Netflix said it now offers 35 mobile games — and that it has 55 more in development, including those based on Netflix franchises.
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