By Jill Goldsmith A marketers across sectors have asked to pause their advertising plans or shift messaging, NBCUniversal said that starting today it will have less commercial time and more uninterrupted content, according the Linda Yaccarino, the company’s chairman, Advertising and Partnerships.
It’s a nod to the turmoil the coronavirus pandemic has wreaked on the advertising sector despite a surge in TV viewing. Some brands are still on, others, like airlines, have seen their business decimated and had to pull out, and still others want a presence but find their commercials suddenly irrelevant.
To help, NBCUniversal is waiving fees for creative services and resources to help marketers shift their messaging. In a blog post called “When
Read more on deadline.com
Get the latest stars news and celebrity rumours with exclusive stories, photos, videos and interviews.
Breaking up, scandals, engagements, divorces, gossip – all you need to know about the private lives of your favorite celebs.
Get to know the latest showbiz news along with exclusive interviews and even more. All this is waiting for you on the main page 24 hours a day, 7 days a week! Who, where, when, with whom, how, why and for what!? Stay tuned to know first!
Just follow us daily and we will provide you with the current news from the life of famous stars and celebrities.
Owner: SNOWLAND s.r.o.
Registration certificate 06691200
Address:
Snowland s.r.o.
16200, Na okraji 381/41, Veleslavín, 162 00 Praha 6
Czech Republic
©2024. All rights reserved.