Celebs in News
prince Harry
Prince Harry, Duke of Sussex, KCVO ADC (born Henry Charles Albert David; 15 September 1984 is a member of the British royal family. He is the younger son of Charles, Prince of Wales, and Diana, Princess of Wales, and is sixth in the line of succession to the British throne.
Related Rumors
deadline.com
city Tokyo
social
2020
track
city Tokyo
NBCUniversal Amps Up Pressure On Nielsen, Calling For “Measurement Independence”
Reading now: 632
deadline.com
deadline.comNBCUniversal, which has sparred publicly with Nielsen in recent years, has issued a call for “measurement independence” in the media industry.In an open letter, NBCU did not say it would outright shun Nielsen, which remains the dominant force in measurement despite challenges from ComScore and others.
But it urged all measurement companies to offer alternative means of tracking viewing across linear TV and digital platforms.
And it said it is in the process of building a set of “interoperable measurement solutions” from a “broad network of trusted partners,” indicating a plan to rely less on Nielsen in the future.The move also follows the 2020 Tokyo Olympics, which delivered underwhelming numbers for NBCU and numerous make-goods for key
Read more on deadline.com
The website starsalert.com is an aggregator of news from open sources. The source is indicated at the beginning and at the end of the announcement. You can send a complaint on the news if you find it unreliable.
Report this news
Related News
Celebrities
Locations