By Jill Goldsmith Comcast’s NBCUniversal said it’s working with advertisers on the fate of $1.25 billion in ad sales already committed to the just-postponed Tokyo Summer Olympics.
Official sponsorship revenue flowing to International Olympic Committee, which industry experts calculate at around $6 billion but is separately from Comcast’s wheelhouse, will also have to be settled, making for a hefty all-around hit.
In a global pandemic with visibility low and every dollar precious, companies may be more likely than otherwise to prefer cash in hand – rather than shifting ads to a later date, probably in the summer of next year. “NBCUniversal is actively working with our advertising partners to navigate this postponement, and we’re exploring
Read more on deadline.com
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