By Jill Goldsmith MoffettNathanson Research said a sharp decline in pay TV subscribers last quarter “raises the possibility of a rapid death spiral for the entire category” in a searing report released Friday that describes COVID-19 accelerating trends toward SVOD and AVOD. “It has been often observed these past few months that crises don’t change technology trends so much as they accelerate them.
The cord-cutting trend was obviously well underway long before the current COVID-19 crisis. But the rate of change is being unmistakably sped up.
One can point to transitory (hopefully) accelerants like the lack of sports, but does anyone think that when sports come back those customers will return to pay TV (either traditional or vMVPD)?
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