here with Nielsen. She joined the club Monday with a blog post calling for the industry to “declare measurement independence.”“Here’s something we all know: advertising measurement is outdated,” her essay started.
The blog post’s mission statement, as emphasized by Abcarian’s mostly bolded text, reads: “It’s time for us to declare measurement independence, and build solutions that will serve all consumers, advertisers, publishers, and platforms for the next century.“In a way, networks already have.
Or at least they’ve taken some pretty serious steps to light a fire under Nielsen, the ratings currency company that has basically monopolized the TV-viewership measurement business for decades.Last month, the Video Advertising Bureau (VAB) — the.
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