Broadcast networks have generally used the Super Bowl to launch their big-ticket scripted dramas and comedies such as CBS’ launch of The Equalizer last year.NBC, however, will be rolling straight from the LA-set NFL bonanza into Olympics coverage.It is the second straight cycle that NBC will air the Super Bowl and the Winter Olympics in the same month, having previously done the same in 2017.
That year the network came out of the Super Bowl with This Is Us.It comes after NBC and CBS agreed to swap their scheduled Super Bowl broadcasts, giving CBS the 2021 event.Frances Berwick, Chairman, Entertainment Networks, NBCUniversal Television and Streaming, called the scheduling a “once in a lifetime moment” for Olympics fans.“We just came out of
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