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NBC News Readies Four Short-Form Shows for Quibi
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variety.com
variety.comNBC News’ newest programs won’t be appearing on NBC, MSNBC or CNBC. In April, four new NBC News programs will debut on Quibi, the short-form video service launched by media entrepreneur Jeffrey Katzenberg.
And the four programs – “Morning Report,” “Evening Report,” “Saturday Report” and “Sunday Report,” – offer different things to subscribers based on what they are most likely to crave at certain moments in their daily or weekly routines.
The programs are likely to last five to eight minutes, depending on when they air and the subjects they tackle. “This is going to have the DNA of NBC, the flavor of NBC News,” says Madeleine Haeringer, an NBC News senior executive producer who oversees the news division’s partnership with Quibi, in an
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