Ben Croll French promotional film org Unifrance will debut the first ever feature on Minecraft with this year’s MyMetaStories Film Festival.
Running Oct. 11 – Nov. 3 on more than 30 VOD platforms alongside an Oct. 18 – 21 stint on Minecraft, this digital festival’s second edition will reach out to the online youth on their own terms, showcasing seven features and thirteen shorts from all over Europe – with half the projects coming from female directors. “This carefully curated, eclectic selection invites viewers to explore contemporary European cinema in all its diversity, both in terms of format and content,” says Unifrance executive director Daniela Elstner. “With a mix of dramas, comedies, and genre films, the programing of MyMetaStories reflects the fresh, sharp gaze of a generation of European filmmakers who play with the codes of world cinema and [who engage with contemporary society.”] By creating new inroads within online gaming platforms – including a virtual screening room built as a city within Minecraft – the festival looks to blaze a wholly unique distribution trail.
MyMetaStories will also be a force on Twitch and Discord, while organizers have partnered with 25 international influencers to help spread the word about continental cinema. “By combining cinema with video games, our objective is twofold,” says Elstner. “First, we aim to showcase a wide variety of European films to an audience that may not otherwise be exposed to them.
Second, we want to test the crossover potential between these two different worlds and stimulate the growth of the overlap between them.
Read more on variety.com
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