expand internationally, including in Latin America. It will allow more artists to maintain full ownership over their work in exchange for a fee.
Additionally, the startup plans to invest in more technologies to help artists and independent creators with deals, brand partnerships and financial tools.UnitedMasters’ growth is part of a trend in music startups boosted by platforms such as TikTok, which integrate a lot of music and sound in their short-form videos.
Musicians often own the rights to their music, so these services could potentially help artists directly promote to people with a record company behind them.“Every day we ask ourselves what more we can be doing to support our artists in finding success in a creator economy that often.
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