Mrs Hinch was left red-faced after she accidentally made a rather cheeky faux pas while setting up Elf on the Shelf for her children.
Sophie Hinchliffe, 31, shares sons Ronnie, two, and baby Lennie, born in May, with her husband Jamie Hinchliffe, and she calls her family her “world”.
So when it came time for the cleaning and tiding guru, who has released books and her own product ranges as part of her brand Mrs Hinch, to set up a month-long plan for the elf, she went all-out.
In a sweet staged snap of Elf On The Shelf enjoying a spot of ice fishing on her Instagram Stories Thursday, the figure was dressed in a knitted winter jumper and a mint green snowflake-printed scarf.
Read more on ok.co.uk
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