It's no surprise why box office observers are trying to not freak out. Over the Nov. 20-22 weekend, Blumhouse and Universal's campy body-swap reboot Freaky came in at no.
1 with $1.2 million in its second outing, a steep 66 percent drop. That's by far one of the lowest chart-topping grosses of all time — much less for the weekend before Thanksgiving, one of the most lucrative corridors of the year for moviegoing.
Normally, the film itself would be blamed. But not in this case. Heading into the weekend, 646 movie theaters in the U.S. closed down again virtually overnight amid an alarming surge in COVID-19 cases, according to Comscore.
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